Salumificio Valpolicella was founded long ago as a small pig farm nestled in the heart of the Valpolicella district.
Life was simple, governed by the cycle of nature and the hard but rewarding work of farming the land; animal husbandry activities followed the seasons, from the litter throughout the growing process the pigs were fed and reared with care and dedication by all members of the family in accordance with the traditions of time gone by.
Day after day, farm by farm, and production process by production process, with the passage of time the initial small pork butchery business gradually expanded and evolved.
Techniques were refined from generation to generation and the production output increased to keep pace with rising demand. The business began to assume a more structured form and the pork butchery activity became increasingly diversified.
Very soon, the small family-run concern had evolved into a centre of excellence of classic Italian specialities, able to move in step with the times and evolve to meet the demands of an increasingly diversified and selective market.
Wondering about the secret behind our success? Alas, we have no secrets or jealously guarded alchemical formulas to discover.
There’s only the miracle of love, repeated day after day with our painstaking work conducted strictly in keeping with tradition, where the only rules that apply are the slow and atavistic laws of nature, and where each of our animals is nurtured and reared with care and dedication from the time of its birth.
So if we have a magical formula, it’s the formula of love leading to a happy ending.
The happy ending of a story that started more than a century ago and that is destined to be told for many years to come.